{"id":2449,"date":"2022-04-10T21:05:09","date_gmt":"2022-04-10T21:05:09","guid":{"rendered":"https:\/\/janetgutierrez.com\/?p=2449"},"modified":"2022-04-10T21:08:52","modified_gmt":"2022-04-10T21:08:52","slug":"404-project","status":"publish","type":"post","link":"https:\/\/www.janetgutierrez.com\/es\/404-project\/","title":{"rendered":"404 Project"},"content":{"rendered":"<p>Se trata de un proyecto transmedia dedicado a ayudar a la gente con adicci\u00f3n a las nuevas tecnologias compuesto de: una web, una aplicaci\u00f3n m\u00f3vil, un anuncio y varios panfletos de marketing.<\/p>\n\n\n\n<p>En el grupo de apoyo, compartirian sus historias, percatandose de cu\u00e1n general llegan a ser estos problemas en la sociedad. Nosotros creamos atrav\u00e9s de de distintas acciones art\u00edsticas e intervenciones, concienciar de la existencia de este\nproblema.<br>the existence of this problem.<\/p>\n\n\n\n<p>Las consecuencias creadas en la sociedad por las nuevas tecnolog\u00edas plantean problem\u00e1ticas que engloban distintas generaciones, distintos usos y aparatos, por eso buscamos tratar la problem\u00e1tica desde todos los posibles enfoques. Toda la narraci\u00f3n estar\u00eda articulada alrededor de las personas afectadas pudiendo desde la web consultar sus historias y vivencias, cada una distinta, tratando una vertiente diferente del problema.<\/p>\n\n\n\n<p>Mi funci\u00f3n principal en este proyecto fue ser la programadora, organizadora y escritora de las memorias adem\u00e1s de ser apoyo de dise\u00f1o.<\/p>\n\n\n\n<p>Website y app:<\/p>\n\n\n\n<figure class=\"wp-container-2 wp-block-gallery-1 wp-block-gallery has-nested-images columns-default is-cropped\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"484\" height=\"800\" data-id=\"2452\"  src=\"https:\/\/janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mock-up-App.png\" alt=\"\" class=\"wp-image-2452\" srcset=\"https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mock-up-App.png 484w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mock-up-App-182x300.png 182w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mock-up-App-7x12.png 7w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2048\" height=\"1280\" data-id=\"2451\"  src=\"https:\/\/janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-2.jpg\" alt=\"\" class=\"wp-image-2451\" srcset=\"https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-2.jpg 2048w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-2-300x188.jpg 300w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-2-1024x640.jpg 1024w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-2-768x480.jpg 768w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-2-1536x960.jpg 1536w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-2-18x12.jpg 18w\" sizes=\"(max-width: 2048px) 100vw, 2048px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2560\" height=\"1707\" data-id=\"2454\"  src=\"https:\/\/janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-1-scaled.jpg\" alt=\"\" class=\"wp-image-2454\" srcset=\"https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-1-scaled.jpg 2560w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-1-300x200.jpg 300w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-1-1024x683.jpg 1024w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-1-768x512.jpg 768w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-1-1536x1024.jpg 1536w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-1-2048x1365.jpg 2048w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/mockup-404-1-18x12.jpg 18w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" width=\"2100\" height=\"1400\" data-id=\"2453\"  src=\"https:\/\/janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mockup-Cartel.jpg\" alt=\"\" class=\"wp-image-2453\" srcset=\"https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mockup-Cartel.jpg 2100w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mockup-Cartel-300x200.jpg 300w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mockup-Cartel-1024x683.jpg 1024w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mockup-Cartel-768x512.jpg 768w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mockup-Cartel-1536x1024.jpg 1536w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mockup-Cartel-2048x1365.jpg 2048w, https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2022\/04\/Mockup-Cartel-18x12.jpg 18w\" sizes=\"(max-width: 2100px) 100vw, 2100px\" \/><\/figure>\n<\/figure>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"404 - project\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/XkamuJ3a2go?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Anuncio audiovisual:<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"404\" width=\"800\" height=\"450\" src=\"https:\/\/www.youtube.com\/embed\/tEeJNsxqrwM?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Manual de Identidad de la marca:<\/p>\n\n\n\n<div class=\"_3d-flip-book  fb3d-fullscreen-mode full-size\" data-id=\"2458\" data-mode=\"fullscreen\" data-title=\"false\" data-template=\"short-white-book-view\" data-lightbox=\"dark-shadow\" data-urlparam=\"fb3d-page\" data-page-n=\"0\" data-pdf=\"\" data-tax=\"null\" data-thumbnail=\"\" data-cols=\"3\" data-book-template=\"default\" data-trigger=\"\"><\/div><script type=\"text\/javascript\">window.FB3D_CLIENT_DATA = window.FB3D_CLIENT_DATA || 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content=\"article\" \/>\n<meta property=\"og:title\" content=\"404 Project\" \/>\n<meta property=\"og:description\" content=\"It is a transmedia project dedicated to helping people with addiction to new technologies composed of a website, a mobile application, an advertisement, and several marketing brochures.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.janetgutierrez.com\/es\/404-project\/\" \/>\n<meta property=\"og:site_name\" content=\"Janet Gutierrez\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/HyemiStarlight\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-04-10T21:05:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-10T21:08:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.janetgutierrez.com\/wp-content\/uploads\/2020\/01\/404.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1087\" \/>\n\t<meta property=\"og:image:height\" content=\"768\" \/>\n\t<meta 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